The mission of Handy Copywriting is to help marketers of green, eco-friendly products and services that aim to protect the Earth’s environment, and conserve natural resources, grow sales and customer response. We use our passion for natural ways of living, green industry knowledge, and direct response marketing communication to get results.

Where were you trained?

I hold an Associate’s degree (technical communications) from Houston Community College. I’ve also completed copywriter training at the American Writers & Artists Institute based in Delray Beach, Florida. The education I received helps me to understand complex technical topics about your business, and enables me to include timeless principles of persuasion in each marketing piece that I produce for you.

What is so different about direct response marketing?

The goal of direct response marketing is getting prospects to respond…in measurable ways. Direct response does not compel readers to simply remember the product the way that brand (image) advertising does. This means that the marketing that I produce for you will drive your prospects to make a purchase, download information, or respond in some specific way, letting you know right away the return on investment you’re receiving.

What marketing achievements are you most proud of?

I once created a Google pay-per-click ad campaign that generated a list of people interested in an eBook.  Also, I wrote a collection of one sheets for a credit card acquisition company that improved sales by 20% over the previous year’s total.

You can view a few of my work samples here.